In partnership with Morey Evans Advertising, students from P.S. 1's Urban Citizen class worked for nine weeks to plan and produce a television campaign aimed at enhancing, expanding and changing perceptions of today's youth. Students worked side-by-side with Morey Evans staff to determine project goals, conduct community focus groups, develop messaging strategies, shoot documentary-style video interviews with their peers, and edit three 60-second public service announcements. Visits were also exchanged between the students and students from the University of Colorado's School of Journalism. KUSA-TV 9NEWS reporter Cheryl Preheim provided media coverage throughout. The final campaign was publicly presented to Mayor John Hickenlooper on March 9, and will be aired on KUSA-TV, Denver.
